LEAKED INTERNAL MEMOS: Hillary Clinton’s Millennial Communications Strategy
From: Stein, Annaliese S <annaliese.stein@state.gov>
Sent: Tuesday, 26 January, 2016, 9:12 AM
To: H
Subject: STRATEGY FOR TARGETING MILLENNIAL VOTERS
Morning Hillary!
Annaliese here, your new Chief Millennial Communications Officer! As you know, I’ve been spending the last few days brainstorming how we can best communicate our message to millennials and I have some really cool ideas that I’d love to run past you.
Do you think we could talk this morning?
Annaliese
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From: H
Sent: Tuesday, 26 January, 2016, 9:18 AM
To: Stein, Annaliese S <annaliese.stein@state.gov>
Subject: Re: STRATEGY FOR TARGETING MILLENNIAL VOTERS
I’m listening…
H
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From: Stein, Annaliese S <annaliese.stein@state.gov>
Sent: Tuesday, 26 January, 2016, 9:45 AM
To: H
Subject: Re: STRATEGY FOR TARGETING MILLENNIAL VOTERS
Okay, here are some initial ideas to consider!
- We have been in touch with Vine star Kaidence McGraw’s people and they tell us that Kaidence is firmly #TeamHillary! In case you don’t know, Kaidence specialises in saying “Oh no she didn’t!” in funny voices and currently has 27 million followers on Vine as well as a lucrative sponsorship deal with Papa John’s. She is super random and super relatable! I was thinking it might be fun if you made a cameo in one of Kaidence’s Vines. She could be like, “Oh no she didn’t!” and then you could pop into the frame and say, “Oh yes she did!”
- Remember Yes We Can? Three words: Yassss We Can. Right!?!?! How about we partner up with Urban Outfitters and start selling mason jars with Yassss We Can! and your face printed on them? I personally have a Pinterest page dedicated solely to mason jars so I think my peers would respond very positively to this product.
- So I’m sure you can recall at last year’s VMAs when Nicki Minaj called out Miley Cyrus on stage and said, “Miley, what’s good?” OMG, I’m getting chills just thinking about it! Anyhow, I was thinking at the next debate with Bernie Sanders, it might be worth your while working, “Bernie, what’s good?” into one of your answers. I see great GIF potential here!!!
- You’re gonna love this one, Hillary! I know you love Netflix and I know you love Bill, so I’ve got a fun viral photo idea for you: Netflix and Bill. We take a photo of you and Bill chilling under a slanket and watching Jessica Jones (feminist and zeitgeisty!) and we caption it “Netflix and Bill”. I think that this would portray you guys as, like, a pair of antisocial sloths who watch an obscene amount of television. Very relatable!
- Speaking of relatable… have you ever shared the Pizza Rat video on Twitter/Facebook/Instagram/Snapchat? If not, let’s do so immediately and just write something like, “It me”. The most relatable thing a human being can do is identify with pizza-eating vermin, so this is a no-brainer!!!
Okay bye!!!
A
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From: H
Sent: Tuesday, 26 January, 2016, 9:58 AM
To: Stein, Annaliese S <annaliese.stein@state.gov>
Subject: Re: STRATEGY FOR TARGETING MILLENNIAL VOTERS
Who is Pizza Rat
H
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From: Stein, Annaliese S <annaliese.stein@state.gov>
Sent: Tuesday, 26 January, 2016, 10:12 AM
To: H
Subject: Re: STRATEGY FOR TARGETING MILLENNIAL VOTERS
Um, Pizza Rat is all of us!
Few other quick thoughts for you to run past you!
- Is there a fun way we can incorporate #FingersInTheBootyAssBitch into our social media strategy? Would love to hear your thoughts on this!
- Random: would you consider yourself a fan of Gilmore Girls? Would you be amenable to sharing Gilmore Girls memes through your official channels? I think you’re a total Emily Bishop and I think we should harness that in some way!
- Another Gilmore Girls idea: the theme song to that show is literally “Where you lead, I will follow/Anywhere that you tell me to”. If I’ve ever a presidential anthem, this is it! Let’s make it happen! You lead, we follow! #YasssWeCan
A
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From: H
Sent: Tuesday, 26 January, 2016, 10:36 AM
To: Stein, Annaliese S <annaliese.stein@state.gov>
Subject: Re: STRATEGY FOR TARGETING MILLENNIAL VOTERS
That song seems Nazi-ish
H
From: Stein, Annaliese S <annaliese.stein@state.gov>
Sent: Tuesday, 26 January, 2016, 10:45 AM
To: H
Subject: Re: STRATEGY FOR TARGETING MILLENNIAL VOTERS
LOL!
I know you’re busy so I just have one last question: do you ever eat peanut butter straight from the jar?
A
From: H
Sent: Tuesday, 26 January, 2016, 10:53 AM
To: Stein, Annaliese S <annaliese.stein@state.gov>
Subject: Re: STRATEGY FOR TARGETING MILLENNIAL VOTERS
No
H
From: Stein, Annaliese S <annaliese.stein@state.gov>
Sent: Tuesday, 26 January, 2016, 10:53 AM
To: H
Subject: Re: STRATEGY FOR TARGETING MILLENNIAL VOTERS
OK!
If you start, please let me know — I see a good opportunity for relatable content there!
A
